![]() ![]() It also shows the importance of routes as an object of tourism and the existence of itineraries and mythical destinations for motorcycle travelers.ģ The article also looks at specific tourism practices observed among bikers. This paper therefore proposes to highlight the strong existing ties between motorbikes and tourism and to demonstrate how motorcycle tourism is involved in the reinvention of the concept of travel. Used to make daily trips or for recreation, the motorbike can also be used for tourism purposes and even gives birth to tourism practices with special meanings, some of which have their roots in the same terms as tourism in general.Ģ While they had long neglected - if not feared or despised - this form of tourism, industry professionals and institutions have in recent years come to realize the economic importance of motorcycle tourism and now devote increasing attention to it. The only figures available are for the fleet o (.)ġ Motorcycle 1 riding, although marginal mode of transport (CERTU, 2010) compared to the almighty automobile 2, is practiced by tens of millions of Europeans including several million French 3. 3 The number of motorcycle users in France is unknown.2 The study made by CERTU (CERTU, 2010), reveals that the movement of motorized two-wheel vehicles ac (.).1 Statutes of the Federal Association of the French Motorcycle Federation (FFM) define by the term "m (.).If many destinations conform to a classic world tourism map, others are more original, more marginal, and are part of a (at least partially) renewed geography. From simple regional trips to the world tours, motorcycle travels sold by tour operators usually include adventure, sports or are clearly upscale. Those new customers have also caused a proliferation of specialized tour operators. These services, driven by the community, professionals or associations, especially in the form of dedicated routes or accommodation identified or labeled for bikers. They are therefore high potential tourists who authorities should attract by offering products and services tailored to their needs and specialties. They are on average older than in the past, well integrated within civil society and often have good incomes. ![]() Moreover, motorbike tourism has for a long time been ignored or rejected by regions and tourism professionals who had a negative image of motorcycles and motorcyclists. These rallies are a good example of the unusual and marginal nature of this tourism. Motorcycle tourism is often considered a marginal practice with special habits where taking the road, riding styles and camaraderie play essential roles.
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